In this case, a few key points ought to be extracted. First, the plan to progress (funding wise or product progression wise) must be in place. Second, avoid being trapped in a limited market by going beyond borders. Third, capitalise on unique selling propositions. Fourth, convince the investors. Fifth, perhaps pray for a bit of luck. In most cases, the entrepreneurs in Malaysia do not do this. They pursue grants for a season but no consideration for continuous development for future content – i.e. project based rather than business based. They just produce what will be consumed by the thirty million Malaysian population (at most) and do not produce what the market is craving for (‘syiok sendiri’). They certainly refuse to educate investors and behave as if the investors' generosity is their right.