Research shows that there is huge potential for online fashion retailing. The fashion business (in Malaysia) is now recording RM16 billion for 2014 (forecast) and it is expected to balloon up to RM21 billion in 2020 with a per annum growth rate of 7%. With 50% of the population owning computers and 56% internet penetration rate, coupled with an average of 5 credit or debit cards per household, it can only mean that the figure can grow significantly.
Sometimes the term "Demand Pull" does not work in the fashion industry as fashion is not derived from what people want. Fashion enlightens people with what they don't know what they want.
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